BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:AI in Marketing & Communications: Opportunities\, Challenges\,
  and the Human Factor
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260717T195151Z
UID:tag:localist.com\,2008:EventInstance_51808484117269
DTSTART:20260324T160000Z
DTEND:20260324T170000Z
DESCRIPTION:AI in Marketing & Communications: Opportunities\, Challenges\, 
 and the Human Factor is a 60-minute interactive session designed to help m
 arketing and communications professionals understand the transformative ro
 le of artificial intelligence in today’s digital landscape. The webinar 
 explores practical applications of AI across content creation\, research\,
  and workflow automation\, while emphasizing that AI is an enhancement—n
 ot a cure-all. Participants will learn how AI impacts brand building\, SEO
  strategies\, and consumer discovery\, and examine ethical considerations 
 such as transparency and trust in an era of deepfakes and misinformation. 
 The session also highlights the irreplaceable value of human creativity an
 d empathy in marketing\, ensuring attendees leave with actionable insights
  and a clear understanding of how to integrate AI responsibly and effectiv
 ely into their strategies.\n\nMichael Tinati is the founder and managing d
 irector of Kinetics MarCom\, a Maryland-based strategic marketing and comm
 unications firm. With over 35 years of experience\, Michael has led transf
 ormative initiatives in product launches\, service innovation\, and organi
 zational rebranding. Recognized as a catalyst for change\, he has partnere
 d with global leaders such as Procter & Gamble\, Citibank\, GE\, ExxonMobi
 l\, and Sprint. Throughout his career\, Michael has been at the intersecti
 on of technology and marketing. He played a role in pioneering efforts lik
 e GE’s early dial-up services\, Sprint’s internet business solutions a
 nd mobile platforms\, and the assimilation of biometrics in the travel ind
 ustry. Today\, Michael is at the forefront of integrating generative AI in
 to marketing and communications strategies for both nonprofit and for-prof
 it organizations. His expertise bridges traditional marketing principles w
 ith cutting-edge AI applications\, helping organizations adapt and thrive 
 in the era of intelligent automation.
LOCATION:
SUMMARY:AI in Marketing & Communications: Opportunities\, Challenges\, and 
 the Human Factor
URL;VALUE=URI:https://events.goucher.edu/event/ai-in-marketing-communicatio
 ns-opportunities-challenges-and-the-human-factor
CATEGORIES:Speaker/Lecture/Reading
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