Elevate Your Career: How to Build Your Brand on LinkedIn & Resume Strategies for 2025
About this Event
Learn how to stand out online and in your job search with valuable tips from one of Goucher’s trusted career leaders and an alum who has built a dynamic career shaping some of the world’s most innovative brands. Together, they’ll share real-world strategies and personal insights to help you shine in today’s competitive market.
Registration for Elevate Your Career is required. There is no fee to attend.
Program Overview
This one-hour virtual session combines two essential career-building topics: refreshing your resume and job search strategy for 2025 and building your professional brand on LinkedIn. Gain expert insights from Goucher alumnae/i & the Goucher Career Education Office, learn what’s new in today’s hiring landscape, and discover how to leverage LinkedIn to expand your network and stand out. Additionally, attendees will have the opportunity to learn about ways to stay connected with Goucher and support current students through programs like the micro-internship initiative.
Part I: Resume Refresh & Job Search Strategies for 2025
Presented by Traci Martin, executive director of Career and Experiential Learning.
Whether you’re early in your career, navigating a transition, or simply ready to update your professional materials, this session is designed to help Goucher alumnae/i at every stage prepare for the modern job market.
Learn what a competitive resume looks like in 2025, discover how the job application process is evolving, and explore the latest trends in applying via platforms like LinkedIn. We’ll cover what’s new, what’s changed, and how to pivot your approach to match what employers are really looking for today. This session will be hosted by Goucher’s Career Education Office (CEO). The CEO will also highlight valuable resources available to alumnae/i and offer information on how you can support current students by hosting a micro-internship.
Part II: Building Your Brand on LinkedIn: From Goucher to the Global Market: One Alum’s Tips for Leading and Succeeding
Presented by Bradford Shellhammer ’98, chief marketing and product officer at 1stDibs. Previously at Etsy, eBay, Rent the Runway, and Backcountry. Founded Fab.com, Bezar, and Queerty.
Elevate your LinkedIn presence and take your career to the next level with this engaging virtual program featuring Goucher alumni who use LinkedIn daily to network, build their professional brand, and secure opportunities. Our alumnae/i panelists will share insider tips and strategies for standing out, creating meaningful connections, and landing your dream job.
There will be an opportunity for audience members to submit questions.
Meet Our Panelists & Moderator
Traci Martin
Executive Director, Career and Experiential Learning
Bradford Shellhammer ’98
Chief Marketing & Product Officer @ 1stDibs. Ex Etsy, eBay, Rent The Runway, Backcountry. Founded Fab.com, Bezar, Queerty. Visionary marketplace executive.
Our Moderator, Candace Chance ’10, M.A.C.S. ’12
Candace Chance is a strategist and systems builder with soul. As founder of The VPI Firm, she helps leaders trade burnout for aligned momentum by structuring strategy, culture, and operations so visions can move without breaking the people behind them. Trusted by values-driven businesses, nonprofits, and institutions, she brings expertise in systems innovation, organizational development, and resilient growth — shaped by experiences from Baltimore to abroad.
Candace is also co-founder of EASE, a civic-tech data cooperative addressing data inequities, and founding Executive Director of BCIITY, which builds resilience infrastructure for youth-serving leaders. She serves on the investment committee for Ignite Capital, championing underinvested entrepreneurs. Her work is grounded in the belief that when institutions design for dignity — not just efficiency — they unlock new levels of trust, innovation, and impact.