During this webinar, Dr. Siobahn Stiles will first examine how artificial intelligence is being used in public relations practice (e.g., managing communications, media monitoring, preventing crises, conducting research, and generating content). Specific tips for using ChatGPT will be included, as will suggestions for monitoring the work produced by AI. Dr. Stiles will also touch upon some of the current research on AI in public relations practice, as it exists now and its future implications.